There is limited room in students’ minds for a seemingly unlimited number of employer brands and opportunities.
As the student recruitment marketplace continues to tighten, which strategies will prove most effective for differentiating your brand and making more impactful connections with students in the 2020s?
This workshop will be a facilitated discussion among all the participants and presenters around 10 key success factors. Strategies discussed will include the development of elite leadership programs; optimizing campus events; focusing on engagement over retention; and making your brand (any brand) famous.
Mary Scott will present the findings of the just-released campus-based study ‘Revisiting High Touch/High Tech: What Students Value – and Why’’. Topics include: the value of current recruitment practices, tools and techniques; the impact of recruitment execution, both high touch and high tech; and the factors that influence students’ perceptions of employer authenticity. Quantitative and qualitative data will be presented to document what students value [and don’t] – and WHY – during their job search experience.
Campus Recruiting Forum 2019
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