Schedule

  • Day One (Both Locations)
    Campus Recruiting Fundamentals
    8:30
    Registration & Breakfast
    9:00
    Welcome & Introductions
    9:20
    Introduction to Campus Recruiting
    How it differs from other recruiting; major processes and timelines; and, key relationships.
    9:40
    Strategic Planning
    Determining the core purpose of campus recruitment for your organization and priorities for success.
    10:40
    Networking & Refreshment Break
    10:50
    Building Your Business Case
    Researching and compiling evidence to support investment in student and graduate hiring.
    11:40
    Campus Relations & Building Your Presence
    Developing and managing good relationships with career and internship offices; info sessions, career fairs, student clubs, faculty relations, special events, workshops; and, ambassadors.
    12:30
    Lunch
    1:30
    Employer Branding & Your EVP
    What is an EVP; how and why to develop your EVP; campus EVP vs general EVP; What is a brand; communicating brand; and, campus media.
    2:15
    Target School Selection
    Selecting a manageable quantity; metrics to track; reasons for selection; corporate-school relations.
    2:45
    Networking & Refreshment Break
    3:00
    Connecting with Today's Students
    Breaking through all the myths and assumptions to clearly understand your target candidates.
    3:30
    Optimizing Internship Programs
    Fundamentals of internship programs; strategic use; keys to success.
    4:10 - 4:30
    Key Takeaways & Closing Discussion
    Developing your network; helpful resources; discovering best practices.
  • Day Two – SAN FRANCISCO, CA
    Campus Recruiting Trends & Best Practices
    8:00
    Registration & Breakfast
    8:30
    Welcome, Opening Remarks & Introductions
    9:00
    Current Campus Recruitment Trends: Students Benchmark Best Practices
    Mary Scott will present the findings of the just-released campus-based study "Current Campus Recruitment Trends: Students Benchmark Best Practices." Topics include: students' assessment of recruitment technology tools; their perspective on the use of video interviewing platforms; and the impact of accelerated interview and offer decision timelines. Quantitative and qualitative data will be presented to document what students value – and don't – during their job-search experience.
    10:00
    Networking & Refreshment Break
    10:15
    Lessons Learned from Launching a Global University Relations Program
    Has your business seen success with their US-based Campus Recruitment Program and now they have a desire to grow their business in this manner globally? In this session, Meagan will take us through the steps, research and possible pitfalls of rolling out a University Recruitment function on a global scale. From researching feeder schools and seasons to making sure your campus brand speaks to a global audience, learn how to pull together a global proposal to build upon your successes locally. Even if your programs are national or regional within the U.S., you’ll gain ideas and perspectives that will be helpful to your program planning and roll-out.
    11:15
    Networking & Refreshment Break
    11:30
    Success Tactics from the Front Line: Campus Panel
    With shifts in the economy, new technologies and changing student attitudes, the campus recruitment landscape is always shifting. How are employers adapting in order to position themselves to attract and hire the best?

    This panel of front-line experts from campus career centers have witnessed both the best practices and the biggest mistakes of employers for many years. They will share their thoughts and engage you in the discussion on the changing marketplace while making recommendations for hiring effectively on campus.

    Questions that will be addressed include:

    - How has the campus recruitment landscape changed, and what’s next?
    - What is the most effective ways to build awareness and brand on campus?
    - What mistakes have employers made that others can learn from?
    - What are some recent best practices you’ve seen by employers on campus?

    Join the discussion and be sure to get your questions addressed.
    12:30
    Networking Lunch
    1:30
    Leveraging a Simple Audit to Build World-Class Campus Recruiting Programs
    Campus recruiting comprises many more moving parts than most realize. Do you have support from all levels of your organization? Are your company's diversity initiatives aligned with campus recruiting? Do you plan to launch a new ambassador program?

    In this workshop, you'll use a Campus Programs Audit Tool to help you determine where you are currently and set priorities going forward. You’ll score each aspect of your campus recruiting efforts – from executive “buy-in” to internship programs and from a strong business case to selection processes. Discussing your challenges and successes with colleagues in the room will enrich this session with great new ideas and leave you energized to share the tool with your team.
    2:20
    Networking & Refreshment Break
    2:30
    Best Practices in Diversity Recruiting on Campus
    3:20
    Networking & Refreshment Break
    3:30
    Best Practices in Campus Recruiting: Employer Panel
    The focus of this panel is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus. Each panelist will share brief insights into a different aspect of campus recruiting – what they’ve learned and how you can benefit from their experience.

    Next, the floor is open for participants to get expert responses to their toughest questions, such as: How important is your social media presence? Why aren’t students showing up at your info sessions? How do you address retention issues? Is there still a role for career fairs? Are virtual interviews a good option? How do you motivate millennials? The floor is yours!
    4:20 - 4:30
    Closing Remarks & Discussion
  • Day Two – CHICAGO, IL
    Campus Recruiting Trends & Best Practices
    8:00
    Registration & Breakfast
    8:30
    Welcome, Opening Remarks & Introductions
    9:00
    Current Campus Recruitment Trends: Students Benchmark Best Practices
    Mary Scott will present the findings of the just-released campus-based study "Current Campus Recruitment Trends: Students Benchmark Best Practices." Topics include: students' assessment of recruitment technology tools; their perspective on the use of video interviewing platforms; and the impact of accelerated interview and offer decision timelines. Quantitative and qualitative data will be presented to document what students value – and don't – during their job-search experience.
    10:00
    Networking & Refreshment Break
    10:15
    Choosing the Right Target Campuses to Fit Your Strategy
    This talk will present findings based on a new dataset of target campuses for over 70 firms and nearly 15 years. Professor Weinstein will highlight important patterns in the data, including the choice of local versus national target campuses, the roles of selectivity and size of the student body, and number of target campuses. He will then discuss potential implications for recruiters, and considerations for how to evaluate which target campuses are effective and which campuses might be potential new targets.
    11:15
    Networking & Refreshment Break
    11:30
    Success Tactics from the Front Line: Campus Panel
    With shifts in the economy, new technologies and changing student attitudes, the campus recruitment landscape is always shifting. How are employers adapting in order to position themselves to attract and hire the best?

    This panel of front-line experts from campus career centers have witnessed both the best practices and the biggest mistakes of employers for many years. They will share their thoughts and engage you in the discussion on the changing marketplace while making recommendations for hiring effectively on campus.

    Questions that will be addressed include:

    - How has the campus recruitment landscape changed, and what’s next?
    - What is the most effective ways to build awareness and brand on campus?
    - What mistakes have employers made that others can learn from?
    - What are some recent best practices you’ve seen by employers on campus?

    Join the discussion and be sure to get your questions addressed.
    12:30
    Networking Lunch
    1:30
    Leveraging a Simple Audit to Build World-Class Campus Recruiting Programs
    Campus recruiting comprises many more moving parts than most realize. Do you have support from all levels of your organization? Are your company's diversity initiatives aligned with campus recruiting? Do you plan to launch a new ambassador program?

    In this workshop, you'll use a Campus Programs Audit Tool to help you determine where you are currently and set priorities going forward. You’ll score each aspect of your campus recruiting efforts – from executive “buy-in” to internship programs and from a strong business case to selection processes. Discussing your challenges and successes with colleagues in the room will enrich this session with great new ideas and leave you energized to share the tool with your team.
    2:35
    Networking & Refreshment Break
    2:45
    Best Practices in Campus Recruiting: Briefings
    The focus of these brief presentations is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus. Each presenter will share brief insights into a different aspect of campus recruiting – what they’ve learned and how you can benefit from their experience.

    Next, the floor is open for participants to get expert responses to their toughest questions, such as: How important is your social media presence? Why aren’t students showing up at your info sessions? How do you address retention issues? Is there still a role for career fairs? Are virtual interviews a good option? How do you motivate millennials? The floor is yours!
    4:10 - 4:15
    Closing Remarks & Discussion