Schedule

  • Day One – Chicago & Mountain View
    Campus Recruiting Fundamentals
    8:30
    Registration & Breakfast
    9:00
    Welcome & Introductions
    9:15
    Introduction to Campus Recruiting
    How it differs from other recruiting; major processes and timelines; and, key relationships.
    9:30
    Strategic Planning
    Determining the core purpose of campus recruitment for your organization and priorities for success.
    10:30
    Networking & Refreshment Break
    10:45
    Building Your Business Case
    Researching and compiling evidence to support investment in student and graduate hiring.
    11:10
    Employer Branding & Your EVP
    What is an EVP; how and why to develop your EVP; campus EVP vs general EVP; What is a brand; communicating brand; and, campus media.
    11:40
    Campus Relations & Building Your Presence
    Developing and managing good relationships with career and internship offices; info sessions, career fairs, student clubs, faculty relations, special events, workshops; and, ambassadors.
    12:30
    Lunch
    1:30
    Understanding Today's Students
    Breaking through all the myths and assumptions to clearly understand your target candidates.
    2:00
    Internship Programs
    Fundamentals of internship programs; strategic use; keys to success.
    2:45
    Networking & Refreshment Break
    3:00
    Managing a Successful Career in Campus Recruiting
    Campus recruiting is a challenging role with intense cycle times that requires balancing the demands of many internal and external stakeholders. This segment will provide perspective and tips to help ensure you succeed in your career.
    3:30
    Target School Selection
    Selecting a manageable quantity; metrics to track; reasons for selection; corporate-school relations.
    4:10 - 4:30
    Key Takeaways & Closing Discussion
    Developing your network; helpful resources; discovering best practices.
  • Day Two – CHICAGO
    Campus Recruiting Trends & Best Practices
    8:00
    Registration & Breakfast
    8:30
    Welcome, Opening Remarks & Introductions
    9:00
    Campus Brand Differentiators: Students Benchmark Best Practices
    Mary Scott will present the findings of the just-released campus-based study "Campus Brand Differentiators: Students Benchmark Best Practices." Topics include students' assessment of the effectiveness and impact of employers' candidate attraction, discovery, and engagement strategies, initiatives, and tools. Quantitative and qualitative data will be presented to document what enhances - and what detracts from - an employer's brand during student-candidates' journeys.
    10:00
    Networking & Refreshment Break
    10:15
    Marketing A 125 Year Old Start-Up
    Tony Denhart, Global University Relations Director, GE Corporate, will share some insights about how GE is engaging and attracting students on campus. He will discuss how his team has partnered with GE’s Chief Marketing Officer and her team to leverage content that they are producing to brand GE on and off campus. He’ll also discuss GE’s employee brand ambassador program that educates and empowers employees to tell their stories on social media to their own network of friends and associates.

    At the end of the session you will have some tips for leveraging social media and your own marketing team to differentiate and promote your brand on campus.
    11:15
    Networking & Refreshment Break
    11:30
    Making Diverse Recruiting Easier for Campus Professionals
    More important than ever, diversity and inclusion are central to business outcomes, as uncertainty dominates the headlines and companies look to carve out a competitive advantage.

    Campus recruiters understand that a more diverse workforce is proven to be one that will increase organizational performance by providing multiple, fresh perspectives leading to innovation and better risk management. The improvements diverse workforces bring to business delivery are linked to the diversification of the marketplace. However, for some campus recruiters, attracting, engaging and hiring diverse talent is more difficult than need be.

    Join Jeanette Maister, managing director – Americas for WCN, a campus recruiting expert, to discover innovative approaches for incorporating diversity strategies into your campus recruiting processes. From identifying, quantifying and reducing biases to strengthening engagement with diverse communities, Maister will explore best practices and tips for attracting diverse talent and creating a culture of diversity. In addition, she will share insights into how campus recruiters can leverage data to find untapped pools of diverse talent.
    12:30
    Networking Lunch
    1:30
    Determining Priorities: Conducting an Audit of Campus Strategies and Programs
    Campus recruiting comprises many more moving parts than most realize. Do you have support from all levels of your organization? Are your company's diversity initiatives aligned with campus recruiting? Do you plan to launch a new ambassador program?

    In this workshop you'll be introduced to a Campus Programs Audit Tool that will help you determine where you are currently and set priorities going forward. The discussion with colleagues will enrich this session with great new ideas.
    2:20
    Networking & Refreshment Break
    2:35
    Creating a Five Star Internship Program on a Two Star Budget
    Low budget, low interest, low response? No problem! If you face any of these challenges in recruiting interns in today’s competitive market, you’ll want to explore this case study. Jeannette Robles will share the trials, tribulations and victories of rebranding, revamping and reinvigorating an existing internship program without the big budget of many of her competitors. She will discuss her strategy for tripling intern head count and attracting great talent to public sector internships without all the bells and whistles.
    3:35
    Networking & Refreshment Break
    3:50
    Best Practices in Campus Recruiting: Employer Panel
    The focus of this panel is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus. Each panelist will share brief insights into a different aspect of campus recruiting – what they’ve learned and how you can benefit from their experience.

    Next, the floor is open for participants to get expert responses to their toughest questions, such as: How important is your social media presence? Why aren’t students showing up at your info sessions? How do you address retention issues? Is there still a role for career fairs? Are virtual interviews a good option? How do you motivate millennials? The floor is yours!
    4:50 - 5:00
    Closing Remarks & Discussion
  • Day Two – MOUNTAIN VIEW
    Campus Recruiting Trends & Best Practices
    8:00
    Registration & Breakfast
    8:30
    Welcome, Opening Remarks & Introductions
    9:00
    Campus Brand Differentiators: Students Benchmark Best Practices
    Mary Scott will present the findings of the just-released campus-based study "Campus Brand Differentiators: Students Benchmark Best Practices." Topics include students' assessment of the effectiveness and impact of employers' candidate attraction, discovery, and engagement strategies, initiatives, and tools. Quantitative and qualitative data will be presented to document what enhances - and what detracts from - an employer's brand during student-candidates' journeys.
    10:00
    Networking & Refreshment Break
    10:00
    Digital Industrial Recruiting Transformation
    GE is the world’s first Digital Industrial Company. In this session learn how GE Digital had to completely transform its industrial recruiting strategy to attract top tech talent. Learn about best practices and programs in this space including branding and sourcing, university relations, diversity and intern programs.
    11:15
    Networking & Refreshment Break
    11:30
    Internship Program Best Practices
    Details TBA.
    12:30
    Networking Lunch
    1:30
    Determining Priorities: Conducting an Audit of Campus Strategies and Programs
    Campus recruiting comprises many more moving parts than most realize. Do you have support from all levels of your organization? Are your company's diversity initiatives aligned with campus recruiting? Do you plan to launch a new ambassador program?

    In this workshop you'll be introduced to a Campus Programs Audit Tool that will help you determine where you are currently and set priorities going forward. The discussion with colleagues will enrich this session with great new ideas.
    2:20
    Networking & Refreshment Break
    2:35
    Raising the bar: Accelerating Outcomes through Intern Performance Management
    An intern program is the most strategic pipeline to full-time hiring.

    Evaluation of your intern talent is a crucial component of the relationship between your organization and your intern and is sometimes required by the academic institutions as well. Having a way to assess their performance against key deliverables is imperative to ensuring quality hiring decisions. Intern performance management comes in many effective forms but getting the basics established is foundational for a world-class, successful program.

    Drawing on her extensive experience with Informatica, eBay, and NetApp, Jill Ripper will share strategies and tactics to enhance the value of your internship program and ensure you engage and hire the best into your new grad roles.

    Join the discussion and be sure to get your questions addressed.
    3:35
    Networking & Refreshment Break
    3:50
    Best Practices in Campus Recruiting: Employer Panel
    The focus of this panel is on sharing a variety of campus recruiting best practices and addressing your toughest challenges on campus. Each panelist will share brief insights into a different aspect of campus recruiting – what they’ve learned and how you can benefit from their experience.

    Next, the floor is open for participants to get expert responses to their toughest questions, such as: How important is your social media presence? Why aren’t students showing up at your info sessions? How do you address retention issues? Is there still a role for career fairs? Are virtual interviews a good option? How do you motivate millennials? The floor is yours!
    4:50 - 5:00
    Closing Remarks & Discussion